What we do…
INDIGINESS helps you know where to play, how to play, and what is needed to win in Japan. Particularly in the ecommerce and digital monetization spaces.
We do this by working with you in three core areas.
Providing strategic direction
Filling any operational gaps
Building capability & capacity
what we offer…
INDIGINESS offers the following services.
STRATEGY & SERVICE
Understanding your business, company culture, and customer is priority to successful planning and long lasting relationship building.
E-COMMERCE, WEB, & MOBILE
Complete ecommerce and web solutions, from 1st party store development to 3rd party management, from store optimization to ASO and SEO.
ANALYTICS & MEDIA
A factfulness approach to planning, we take big data and make it usable data, to optimise your sales & marketing operations.
CREATIVE
Integrated creative strategies, production, and performance focused creative copy, to keep you relevant.
SOCIAL MEDIA
Customer centric and social by design, we build strong presence and optimal engagement for brands and offer full-service management.
OUTREACH & PR
We promote community growth through digital outreach, influencer engagement, and various partnership opportunities.
our approach…
Our customer centric approach is set up to continuously improve and provide additional value.
our experience…
Some of our in-house experience.
Some of our client service experience.
success highlights…
Market Positioning, MAU, and App Monetisation
Largest beauty app developer from China was looking to expand their business in Japan.
Represented company’s interests in Japan with partners and agencies
Redefined KSFs and KSPs to differentiate product sell-in, as well as consumer positioning
Oversaw performance and engagement marketing ops and
Drove to 18m installs with a CPI of less than 円200, and improved monetization +400% quarter-on-quarter.
Brand Re- Launch and Growth
Korean e-commerce platform wanted to re-launch their brand in Japan, expand their user base, and improve GMV.
Repositioned the company to a female fashion focus target.
Secured appropriate influencer talent and lead brand asset creation\
Developed quarterly branded sale opportunity and supporting performance marketing campaign.
Became the number 1 downloaded app and improved GMV by 30% yoy.
Market Entry and Operations
Leading LCC airline wanted to enter the Japanese market.
Provided positioning strategy against domestic carrier.
Directed social around LINE and developed all assets for ongoing ops
Partnered with leading affiliate company, whilst optimising organic and paid search architecture
Drove +4m LINE followers at launch, cost effectively delivered +90% seat fill, and became the 2nd leading LCC (5m+ seats) against domestic players.